What are some of the best practices of landing pages?

How to boost your B2B Leads using Landing Page Best Practices

Like any other business owner, you have that dream to increase your conversion rate. But how do you achieve an increase in these leads?

In this post, I show you exactly how to boost your leads with landing pages best practices.

Before we go deeper into how to increase your lead with better landing pages, lets 1st identify the issues that small businesses face.

Most small businesses landing pages have poor conversion rates and ROI because the landing pages are poorly optimized.

Most landing pages are poorly done in the sense that they have a poor structure and are poorly targeted.

So what are the solutions?

The following are some of the best practices on landing pages.

Creating conversion-optimized landing pages

Crete a new landing page and customize them based on your client’s brand.

Some of the best practices to employ on your landing page includes the following;

  • Visually unclutter (less is more)
  • Tagline below logo
  • Real customer testimonial (or two)
  • Prominent above-the-fold CTA button leading to form
  • Clear call to action
  • Customer logos (to build trust)

Also create a headline and a subheading that effectively describe what someone gets by clicking the CTA button. Not in the bigger picture of buying your product but as a direct result of filling out the landing page form. What do you give them or send them? In short, what’s in it for them?

This can look a bit time consuming to properly optimize your landing pages, but it’s worth it.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

What is Content Marketing in SEO? How do you attract website visitors? The question as asked gives an incorrect impression. The question implies that Content Marketing is somehow a subset of SEO when in fact it's the othe...
Internet Marketing Strategy | Captcha Plugin for WordPress Sites This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about securing your Word...
New SEO vs Old SEO: How You Grow Traffic Now vs What Once Worked to At... Old SEO Old SEO is not very old. Four years ago these tactics were very successful. Today they hinder. Old SEO focused 0n: Keyword analysis an...
How critical is online reviews to businesses? What you need to know Does your business have some bad online reviews? Are you afraid they're costing you business? What can you do about them? Can you avoid them comple...
Short and Focused Content is Your Key to Inbound Marketing Success We live in an age of diminishing attention spans. The speed with which we comprehend a web page is a huge factor in the user experience. Why do you...

Leave A Response

* Denotes Required Field