How to create a website that generates high quality leads

How to attract and qualify leads using your business website

You have a good looking website? Is it not generating leads?

That’s a common story. When you want your website to generate leads, it’s not enough for it to look good and be well designed.

Yes first impressions count, but….

Your website is the 1st experience some prospects will have with your business and therefore it does need to look good.

But a good looking website does not in and of itself attract visitors and generate leads.

It is not true that “If you build it well, they will come”.

This post will provide you with tips on how to attract and qualify leads using your business website.

If too few people experience that 1st impression……

Just building your business website is no guarantee that anyone  will come. Keep in mind that your website will not be a good source of lead generation if there are too few visitors in your site.

To create a website that will help you drive lead generation consider the following key elements.

  • Understand your target audience.
  • Create great and relevant content.
  • Your website must resolve your ideal customers.

Understand your target audience

To understand your audience, start with talking to your current customers.

Know what they like about your business, what they don’t like, and how they feel about you as compared to competitors. Talk with your sales people and let them know what you found. It will help them communicate with your prospects every day.

To understand your audience, also look at what your competitors are doing. If people are responding to something they’re doing, take note.

Create great and relevant content

Content is the engine of a great website. Content gets the attention of the search engines. Fresh content, updated frequently.

Content marketing of your business gives your prospects access to information they are looking for. For this reason your content must provide answers. Your content must be helpful and resourceful.

Resonate around your potential customers

When building your business website, develop buyer’s personas that identify the unique characteristics of your target audience.

Then when you publish, publish to (and for) them.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Hummingbird Hurt Your Local SEO Marketing Lead Generation? If you fear that Google's Hummingbird update has hurt your Local SEO Marketing efforts, you are and have been listening to the wrong people. Google h...
What is link building? Getting your small business website noticed Inbound links are one of the most influential strengths in search engine optimization. As link-building is important for small business SEO, it is als...
How to put things in place with lead management best practice When it comes to lead management, there are some best practices that can help you take full advantage of lead management software. Define the differe...
Internet Marketing Strategy | Importance of Well Designed Post Titles This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog ...
Business Lead Generation via Online Presense and Local SEO Your online presence is best maintained via your business blog. Your online presence is very important to your business. Some referral manageme...

Leave A Response

* Denotes Required Field