How to develop a perfect content marketing assessment

How to assess and measure your content marketing strategy efforts

Developing an online marketing campaign for your business is not easy.

Getting it to work well is a matter of trying, assessing, changing, re-assessing, and continuing this process forever. While there are basic marketing principals we all need to follow, sometimes something that works great for one business fails miserably for another, and visa versa.

A marketing assessment is a significant task to go through so the key to success here is to conduct a never ending series of little mini assessments, perhaps monthly.

Start your marketing assessment by gathering your marketing analytics reports and your set goals and objectives then make a review of the two to see what worked and did not work.

This post will cover an assessment of content marketing strategy mainly focused on the questions you need to answer when assessing your strategy.

Evaluating all angles of your marketing performance is recommended.

Content marketing analysis

What sources of traffic bring visitors to your website? You want a high level of organic search traffic, but this ramps up month by month and doesn’t “just” arrive in large quantities overnight. Having said that, monitor this number. Ensure it’s trending in the right direction.

What are your most visited content pages? When evaluating your content marketing strategy, check on the content pages that are most visited. This helps you to know what most visitors like on your website and what they don’t like.

How long do your visitors stay on your content pages? This helps you to know which content is more interactive that the other and why is it interactive. Maybe formatting issues, maybe the content itself…

What content leads to most conversion? To know this you need to set conversion goals within Google Analytics. Knowing this helps you understand what problems your audience has as they seek for solutions through your content.

What content got many social shares and comments? This also helps you to know the content with high engagements with your audience.

Remember that when measuring your marketing strategy, you analyze all your marketing campaigns (email, social, website analytics, etc.)

To learn more, click here…

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