How Does Anyone Afford What They Need, but Can’t Afford?
Inbound marketing is the single most effective way of increase website visitors and generating leads available today. Period!
A business has two choices when it comes to benefiting:
- Outsource: Hire someone to do it for you.
- Insource: Figure out how to do it yourself.
You either pay cash, or someone within your business learns how to do it and spends time on it, rather than other activities. How can a small business afford this?
What Does it Cost?
If you want an effective agency, you need to budget a minimum of $2,000 a month, and preferably more. Unfortunately this is beyond the cash flows of most small businesses and early stage startups.
If you want to learn to do it yourself, you have to invest in:
- The training: $1,000.
- Hosting and a WordPress website: Around $60 a year.
- A few commercial WordPress plugins (backups mostly): $120 a year.
Then someone devotes their time and effort to this.
How much time? How much effort?
That depends a lot on how quickly you learn, but on average expect one person to devote 7 to 15 hours a week to your Inbound Marketing effort.
Done with the proper focus, dedication, consistency, and perseverance, when someone within your business does the Inbound Marketing for your business, it’s a 1/3 to 1/2 time job.
What Qualities Does Your Inbound Marketing Person Need?
- To be organized.
- To work well without supervision (as they may be the only one in the business who really understands how this works).
- To know when to ask for outside help and to not be shy about doing so.
- To work well with self imposed deadlines.
- To have a minimum level of computer competence (be able to send email and/or use MS-Word for example).
- To be willing to learn.
When you have someone like that on your staff, either full time or part time, I will teach them how to be an effective Inbound Marketer.
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