How does social media contribute to the SEO ranking of your website?

How Social Media Contributes to Your SEO Ranking

According to Google, Social Media likes and shares are not taken into account when Google presents web pages in a search engine result page (SERP).

This was first said by Matt Cutts (of Google) in a video in Jan of 2014.

In Aug of 2015 John Mueller (also of Google) said the same thing.

In Jun of 2016 John Mueller and Gary Illyes (both of Google) repeated this in some tweets.

In short, social media does not DIRECTLY contribute to your sites SEO.

Are there any ways social media INDIRECTLY contributes?

Absolutely.

Consider that both links to pages on your website and comments on your blog posts have a positive benefit on your SEO (I think the SEO benefit of links is well known – the benefit of blog post comments is sites that are updated more often tend to rank higher and every blog post comment is an update).

Social media shares expose your posts to more people. Some of those people like your stuff. Some of those people share it via social media thereby exposing it to even more people.

But the real SEO benefit is some of those people like your stuff enough to link to it and comment upon it, and those activities DO have a direct positive effect on your SEO.

SEO Needs Link Building

 

Related Posts

Content Marketing | What Makes for Good SEO? The key to good SEO is words. Technical aspects help, but words are the difference that makes the difference. A recent article on a leading search w...
The Biggest SEO Benefit of Blogging: Generating Leads through Inbound ... Daily Publishing: Both Blessing and Curse What was once called SEO (Search Engine Optimization) is no longer sufficient for your website to show up o...
How do you start your SEO career? It is always interesting to know how... Without exception, both myself and everyone I've met who does SEO got into the business out of necessity. In my case it was to generate leads for a...
Internet Marketing Strategy | Monitoring, Measuring, and Adjusting This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the pri...
Monitoring Local SEO Marketing Results with Google Analytics Google Analytics is a free software tool from Google that makes it really easy to monitor several important aspects of your local SEO marketing effort...

Leave A Response

* Denotes Required Field