How can you track everything in your business?

How small businesses can do data analytics the right way

You’ve got data. But what do you do with it?

How do you translate “raw analytics” data into actionable customers insights?

We have Google Analytics which gives so much data few of us know how to make sense of it, and social media analytics tell you about engagements (likes, shares, etc). But what do you do with this data?

The thing about data is that you will always have more data than you can make sense of, and therefore you need focus on the few key metrics that really matter.

Who? Where? When?

Google Analytics lets us easily know what traffic sources bring visitors to our websites (organic search vs social media vs referral, etc), what content is the most popular, and where in the world/country our website visitors are coming from. THIS is useful stuff to know.

Trends?

You can see trends on your Google Analytics data by setting large date ranges. You can also compare two different dates ranges. Either last month to the month before, last year to the year before, or last month to the same month last year, etc.

Demographics?

You can also turn on the ability of Google Analytics to report demographic details about your visitors.

The link below is the instructions to how.

Enable Demographics and Interests reports

Am I using the right data tool?

Google Analytics is free and is very flexible (but complex). Maybe there is a better tool for you. Below is a link to a list of website analytics tools that includes tools other than Google Analytics.

11 Best Web Analytics Tools

Learn more here..

In closing

Traffic is good. Organic search traffic is better. But making sense of your website analytics data in a way that lets you make better decisions lets you make the most of your traffic.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Effective strategy on how to get traffic to your small business websit... Small business online marketing success is realized by a steady flow of new leads.Attracting new customers to your website is basically the you're...
ABCs of Inbound Marketing: Effort Required to Generate Quality Leads Lead GenerationThis article is part of the larger series titled the ABC's of Inbound Marketing. For access to the entire series select the link i...
Lead Generation from Inbound Marketing and Weight Loss from Dieting ar... How Inbound Marketing and Dieting are Similar Mike Lieberman, of Square 2 Marketing, recently published a post in which he compares Inbound Marketing...
Grow Your Web Traffic and Increase Your Leads Significantly with Inbou... Leads from Inbound Sources vs Outbound Sources A recent article in Business2Community.com makes the claim you can increase your leads by 54% without ...
Why Cheap SEO Does Not Attract Organic Traffic, Grow Your Audience, or... Half Price SEO is Risky at Best, Foolish at Worst I needed dish soap the other day. I drove by a dollar store. I stopped and bought a bottle of dish ...

Leave A Response

* Denotes Required Field

CommentLuv badge