Marketing automation tips that can benefit small businesses

How much can you do with your marketing automation platform?

From content creation to organization, marketing automation is all about streamlining your marketing processes. With marketing automation, that’s exactly what you need to engage your prospects and keep your customers coming back.

The following are some of marketing automation tips to help you get the best out of your platform:

Create dynamic content for your website, not just for emails

Create highly personalized piece of content that changes based on your prospect’s location and industry.

For small businesses with limited budgets what this means is to create at least one piece of content for each phase of the sales funnel for each buyer persona. If your business identifies 2 distinct buyer personas whom you sell to and each sales funnel has 6 steps, this requires 12 distinct pieces of content.

Follow segmentation rules

This will give you the flexibility to quickly find the relevant customers.

Segmentation rules is nothing more than rules for how you segment your contact list. How you do this varies between marketing automation packages.

Score your leads

This is a fundamental element when it comes to sorting the strong prospects from the weaker prospects.

Retarget your prospects

Marketing automation tools help you include certain logic into your campaigns. If a prospect views your landing pages but does not fill in the form, send them an email with offers to entice them to revisit.

Use marketing automation to retarget your prospects to increase your conversions.

Never ignore email client reports

If you see a large number of your prospects use mobile phones to view your emails, it’s important that you take this into consideration.

Add mobile specific content to increase the engagement.

Learn more here…

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