The perfect “Google Friendly” website is a very large repository of information that many people find useful and is updated multiple times a day.
To illustrate this point have you ever looked up the 10 highest ranking sites on the Internet?
- Baidu.com: The leading Chinese language search engine
- Qq.com: China’s largest and most used Internet service portal
- Taobao.com: A Chinese language marketplace
I’m not suggesting that your website can break into the top 10, but note the common characteristics of all ten sites:
- Large repositories of data
- People find that data on those sites to be useful
- The sites are updated multiple times every day (in some cases thousands of times)
- The sites have been around for a while.
I know some people are tempted to say the search engines on the list don’t contain content, but that’s missing what a search engine is and what a search engine does.
A search engine contains loads and loads of meta data (data about data) about the pages on the web. That enormous repository of data that is constantly being updated is what is used to determine what search results to present to you.
After you’ve look at those top 10 sites, search for anything related to your business niche and visit every site that appears on page 1 of the SERP (Search Engine Result Page).
Do you see a pattern?
Ranking your website is not a question of SEO tricks you can learn and do. Ranking your website is all about publishing.
So to rank YOUR website in your niche, you need to publish as much as you reasonable can as often as you reasonable can.
While doing so you also need to adhere to best practices (like choosing strong SEO friendly titles, and ensuring your website blogs posts stay reasonably well on topic, using internal and external links, etc).
By virtue of publishing good stuff often and over time building up a repository of good stuff, others websites will start to link to yours.
Search engines love all that!SEO Needs Link Building