Inbound marketing or outbound marketing? which is the way to go

How inbound marketing can make you a better outbound marketer

Inbound marketing strategies bring balance to many small businesses overall marketing.

From understanding the buying process of your customers, you give more information (and more useful information) through your content at every given step of your sales funnel.

Inbound alone is not enough, as Inbound is simply one specialized aspect of marketing.

Technology and content marketing is making outbound marketing strategies for small businesses even more effective when your online presence is bigger and better.

An Inbound Marketing strategy requires small business marketers to do the following important things.

Map your buyer’s journey

You need to understand the different stages your potential customers go through, and what they are looking for at each stage.

The sales cycles for small businesses can be long and complex, therefore mapping your buyer’s decisions and need for information help you better reach your target audience with your content.

Understand your buyer personas

It can be difficult to develop your buyer personas but it’s worth it. Understand who you’re talking to helps you talk to them more effectively.

Segment your buyers by persona to deliver a more personalized experience to them.

Educate and engage your buyers with relevant content

People create content. But an effective content marketing strategy is when you create content that is engaging and informative enough to entices your buyers to want more (and to ultimately convert).

So how is outbound marketing a beneficiary of inbound marketing?

By creating content daily, marketers have a lot of engaging content that is created to attract prospects at the start of the purchasing journey. This collection of content is also used with email marketing to increase the interaction and also to nudge prospects towards making a purchase.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Thin Content Hurts Your SEO, Decreases Search Results and Brings Less ... Thin Content is Bad In the language of Google, thin content is a SPAM technique whose purpose is to manipulate the search results. The Google upda...
Reasons why your small business need an effective sales funnel. The main objective for your small business online campaign is to draw people on to your small business website with the hope to make a purchase of you...
As Local SEO Marketing Experts Disagree, Who Do You Trust? I never intended this topic to become a series, but it is sort of taking on a life of it's own. Two earlier posts describe things in general terms: ...
ABCs of Inbound Marketing: Want leads? Hit Publish Often! Hit Publish! This article is part of the larger series titled the ABC's of Inbound Marketing. For access to the entire series select the link in th...
7 Ways to Never Run out of Ideas for Fresh Business Blog Post Ideas This is the second article in a 2 part series. Part 1 described the required mindset or attitude to take. This article describes the specific ways ...

Leave A Response

* Denotes Required Field