Social media marketing for small businesses

How important is social media marketing to businesses?

Social media builds organic search traffic, and that traffic is most important to you as people who find you are by definition people you want to connect with.

How does social media build organic traffic?

With social media platforms that Google indexes (Google Plus, Twitter, LinkedIn long posts), after you send an update (in some cases long after) your posts show prominently in the Google search engine result page when….. the person follows you on that social media platform, AND your prior social media update matches their search query.

For other social media sites, social media indirectly supports organic traffic by exposing your content to more people. The more people like your content, comment upon your content, and link to your content, the higher it ranks.

Why your small business needs social media

Above and beyond what is said above….

Social media marketing is easy.

As a small business, managing your business’ social media presence does not take a lot of time. Schedule your blog posts, respond to your audience questions and many more from one point from your computer.

Software tools like Hootsuite and Buffer cost a little money (as in $10 to $15 a month) and save an enormous amount of time.

Social media opens your business presence beyond your physical location

By being online, anyone, anywhere in the world finds you.

Increase your sales by going online and selling on Facebook and other social media networks.

Social media helps you use targeted posts to reach people in certain geographic location and people with certain interests. Therefore your potential customers are able to make purchases irrespective of where they are.

Therefore, for a successful online marketing, Social media is a must

Small businesses choose social media as their main online content promotion medium for the reasons listed above.

Also social media marketing helps small businesses to engage with their target audience and create a product awareness. Social media can be a direct dialog with your prospects and customers.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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