What are the importance of hiring a content writer for your website?

How important is it to hire content writers for your website

To grow an online audience (and generate leads from them) you need to publish content, and fairly often.

This takes some combination of both time and money. If you write your own stuff you save money, but when do you find the time?

If you hire this out you save time, but doesn’t it get expensive?

There is a third way. A hybrid solution.

I’ll get to the details in bit, but first a little background….

Content marketing for small businesses is part of a long term strategy to dominate the search engines, engage your website visitors and attract potential customers. Content marketing is a form of consultative selling where helping people grows and audience and generate leads.

This hybrid solution is where you (or someone you designate) manages the process, uses the services of writers in less expensive parts of the world, and closely manages their work.

This hybrid solution requires much less time than you generating your own content, and much less money than you hiring out your content marketing.

In fact, this very article was created this way. The business owner is in Austin, Texas. The writer is in Kenya.

So….. small business owners hire content writers to help them get the work done, and done well.

A content writer subjected to some rewards is able to write progressively on their field providing informative and enjoyable pieces of content about their area of knowledge. The main function of a content writer is to create clear content with the aim of attracting readers and converting readers into leads.

For small business owners, content writers save you time for doing other higher priority chores, while creating high standard content.

The fact that the writer is not in the US does not necessarily diminish the quality of the content. Just as their are bad writers in Kenya, or Botswana, or the Philippines, there are bad writers in the US. And just as there are great writers in the US, there are great writers in Kenya, Botswana, and the Philippines.

Some of the importance of hiring content writers to your website includes the following.

Broaden your audience

A paid content writer working on a schedule will create good content on your website. You (or your designee) merely need review and provide feedback.

Remember that compelling content is one of the key to getting quality backlinks to your website.

Therefore hiring a content writer who creates content grows your organic search traffic, increases your conversion rate, and broadens your audience.

Increase search rankings

Professional content writers write well. Believe it or not (and this is the business owner typing this sentence, not the writer), I’ve encountered MUCH higher quality English language writing from people outside the US than I do from people inside the US.

When your writer fulfills on your writing behavior and provides entertaining and relevant content, this leads to increased rankings on search engines.

Content writers increases your social media engagement

Great content attracts attention and helps to maintain strong relationships on social media. When you find a content writer who is also familiar with social media marketing, your conversion increases (over time).

For a successful content marketing strategy, small businesses need at least one quality post a day. Preferably two. Look for a content writer who knows how write to capture your target audience.

Learn more here…

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