The basic paradigm of social media marketing is gather, engage, sell.
You want to attract your audience to your website. The absolute best form of social media marketing for doing this is what we call Inbound Marketing. It can also be called Blogging for Business. Blogs, done right, are the absolute King of Social Media Marketing.
Once your people congregate on your website, they will submit comments and questions. You need to respond. You need to engage. This is critical. This is no different from engagement on websites such as Facebook, except this engagement occurs on YOUR website and increases the search ranking of your website.
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For most businesses, selling is above and beyond what can be and is done solely on the website.
What you can do on the website is what is called “website conversion”. This is the first step in your sales funnel, in your sales process.
In order for website conversion to be done effectively, you MUST know (maybe through guessing and testing) not just what action you want you web visitors to take, but what action they are WILLING to take.
Where it all starts
Having said all of the above, it will starts with gathering your audience to your website. The basic system for doing this is:
Publish a lot of relevant content, in small bite sized chunks, at frequent intervals, until you have enough visitors and prospects to keep your business viable and growing.
When you need increasing your website visitors and lead flow, let us know. We can help.