Experts agree sales occur when someone thinks of your brand at the time they want to buy. The “someone thinks of you” is called Top of Mind Awareness.

Establishing and maintaining Top of Mind Awareness is why very large very established brands such as Coke, Pepsi, Ford, and Toyota all spend millions each year on advertising. You would think if those brands stopped advertising we would all remember who they are. They know better.

But what do you do if you have a very limited budget and simply can not afford to advertise the way big brands do?

In the same way the Internet is disrupting all sorts of industries, it is disrupting marketing.

Fifteen years ago one search engine company started who quickly stood out amongst the rest. That company is Google. The ease with which we all search for information on the Internet has created a new form of adverting which goes by a few different names:

For a variety of reasons, this form of marketing can be done by ANYONE. If any Inbound Marketing or SEO company tells you it’s difficult and mysterious, do not do business with them. Their either lying or they don’t know what they’re doing.

What you need is:

  1. A WordPress website under your URL.
  2. The ability and willingness to generate good content.
  3. The knowledge of how to create and structure the content.
  4. Knowledge of how to, and time devoted to link building.
  5. 7 to 10 hours a week.

When you need help either doing this or learning how to do this, talk to someone whom you know knows.

SEO Needs Link Building

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