First Off, What is Your Brand Voice?
Your brand voice is a combination of:
- Who you’re talking to
- Where you say it
- What you say
- How you say it
For well known brands, we all get this.
For Nike their slogan of “Just do it” and their little swish symbol are now globally recognized.
But all businesses have brands, even if you never think yours does. People have impressions of your business. Those impressions make up “your brand voice”.
Content Marketing Allows You to Shape the Conversation
#1: By you consistently publishing stuff to your website (articles, stories, maybe short videos) that speak to your desired audience.
#2: And equally important, by listening to what they have to say, both on your website and off.
Monitoring what they say on your website is easy, as they leave comments which you see and respond to.
Monitoring what they say on the Internet is also easy, but requires the use of a third party service.
The one I use is mention.com, a free service that sends me an email a day showing mentions of my business name that appear on the Internet and social media.
One of the Keys to Success is What You Publish
Ask yourself the following questions:
- Who is your desired audience? And be very specific. Avoid the words “all” or “every”.
- What are they looking for? Again be as specific as you can.
- What tone works best with them? Where works best means attracts their attention without annoying them.
What Defines “Success”?
Then think how you’re going to measure “success”?
For me the best measurements are:
- The number of visitors who arrive at my website via organic search.
- The number of people who sign up for my webinars.
- The number of people who sign up for my email newsletters.
And knowing this helps focus my efforts by helping me focus not just on what to say, but who to say it to, and how to say it.
Then talk to us. We’ll teach you how.