Without exception, both myself and everyone I’ve met who does SEO got into the business out of necessity.

In my case it was to generate leads for a small business. Other people I’ve met started as webmasters. Still others come from a more traditional marketing background.

I believe what keeps us there is SEO (or more accurately the fully discipline of Inbound Marketing) is part art and part science.

Someone recently commented on my LinkedIn profile that I was an IT geek (once upon a time) who through SEO moved into marketing. For me that is an apt description.

The field is so broad and there are so many aspects to it that it attracts people from a variety of backgrounds.

I personally teach small business owners how to market themselves online through Inbound Marketing. I’ve met others who only do highly technical work on very large (million URL large) websites for enterprise level customers. Yet we can both describe what we do as “SEO”.

What does it take to be successful in SEO:

  • The ability to both generate a plan, and to maintain the daily grind of following it.
  • A good balance between creative skills and procedure skills.
  • Extreme attention to detail.
  • Ability to write well.
  • Ability to persevere even when you think things aren’t working (it takes time).
  • And most importantly….. The ability to constantly learn and adapt.

Learn what it takes to be found online…

SEO Needs Link Building

 

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.