If you haven’t heard that Inbound Marketing is the future of lead generation, then you’ve not been paying attention.
I’ve even come across marketing services that assist specific types of businesses (chiropractors, lawyers, auto repair, etc) with their lead generation efforts and exclusive offer Inbound Marketing services.
So what exactly is Inbound Marketing? Why should you care? And how do you localize it?
Inbound Marketing works because of Internet search. It could easily be called Organic Search Engine Marketing, if not for the fact that the term Search Engine Marketing has been equated to mean what is called Pay Per Click (paid ads).
When you conduct an Internet search, on what is called the SERP (Search Engine Result Page) you will see sponsored (paid) results at the top and down the right side.
Everything else are the organic results.
Local SEO Marketing (which is a form of Inbound Marketing) is where you are found, withing organic search results, for a local search.
Good examples are:
- San Jose Bathroom Remodeling
- Tennis Lessons in Ft. Worth
- Redwood City Swimming Lessons
And yes, localizing search results for your business really is a simple matter of using location names (cities, neighborhoods, metropolitan areas, etc) in the posts you publish to your website.
When your business needs more leads, you should talk to us. We can help.