Attracting huge traffic to your website takes time, energy, focus, and money.

How do I get huge traffic for my website and how should I market?

An important follow up question relative to traffic to your website is how huge is huge?

The question was posted by someone who a built a marketplace website for freelancing.

His main problem is he is in a very crowded competitive market.

So his options are:

  1. Spend a massive amount of money to out-publish his competitors, or
  2. Find a specialized niche they’re ignoring which he can exploit.

Obtaining a high search engine ranking, and therefore attracting traffic through organic search is a matter of publishing.

Have you noticed that pretty much whatever you search for, online magazines and newspapers (even industry specific ones) tend to outrank business blogs?

There is a reason this happens.

What search engines “like” or perhaps more accurately what they rank high are sites that:

  1. Have a lot of content.
  2. Have good content that provides real and useful answers.
  3. Are updated often, preferably multiple times each day.
  4. Have been around a while.

To rank your website you need to become an online magazine, even if you do so on a small scale.

And that is where the second option comes in.

If you wanted to outrank hgtv.com for the phrase “bathroom remodeling” you can by out publishing hgtv.com. The problem is out publishing them will be very expensive.

The same is true of “coffee” and Starbucks.

People who have carved out a large niche on the Internet have a definite advantage. See the four main criteria for being found listed above.

Since you probably can’t out compete them head to head in that main niche, you have no choice but to find an angle they’re ignoring.

To return to my initial question of how huge is huge, are you trying to displace the biggest company in the industry or to find and fill a niche they’re ignoring? That is what determines how huge is huge.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Ways of increasing your business sales on a tight budget Every problem you have in your business can be solved with more sales! That is not to say that generating more sales will in and of itself rid your...
What is Successful SEO Today? Post Panda, Penguin, and Hummingbird? This is part 2 of a 2 part article. Part 1: What is SEO? A Primer on Generating Leads Through Online Marketing Part 1 gave a technical descripti...
Landing pages best practices to increase conversions Does your small business struggle for conversions? Have you tried social media marketing? Have you tried online marketing? How well do your l...
Internet Marketing Strategy | What Should Your Domain Name Be? This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the pri...
Your Inbound Marketing Requires a Constant Supply of Fresh Content, Pa... Other quality tips for fresh content ideas are found in part 1 of this article. To see them, select the link in the previous sentence. Your Content...

Leave A Response

* Denotes Required Field