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This is part 2 of a two part article. Part 1 can be read via the link below.
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The Role of Feedback in Small Business Branding
A funny thing happened while sending my marketing message out into the world.
The world spoke back.
And this is one of the great beauties of Inbound Marketing. You publish, and publish, and publish some more. Your website gets the attention of the search engine robots. It’s ranking starts to rise. People who leave comment SPAM show up and leave comment SPAM. You trash it (after all, it is SPAM).
With real feedback.
People who are not only willing to ask questions and offer desires and opinions, but people who want to.
The people who REALLY find you via organic search.
And then marketing becomes a conversation.
The Marketing Mirror
I think of it as the marketing mirror. It’s when the market reflects back what you said.
The funny thing is they don’t always reflect back what you thought you said. They don’t always reflect back who you think you are.
This is feedback and this feedback is valuable.
The contents of a message is not what was said, but rather it’s what was heard. And if people are hearing something different from what you’re saying, don’t you need to know this?
Maybe who you think you are is not who the market wants you to be? Maybe small business focus group surveys are out of the question.
Maybe you need an active blog.
The Snowball Effect
When you publish a blog post, that is an update.
When someone comments on that blog post, that is an update.
When you respond to that comment, that is an update.
When an active discussion occurs, that is a series of updates.
These comments are not only a good thing for your website, they’re a GREAT thing.
This is the other HUGE benefit of an active blog.
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