how to launch an email newsletter for small businesses

Hard questions you need to answer before launching a newsletter

Thinking about launching a newsletter?

There are common mistakes small businesses make that drastically decrease our well their newsletters work for them.

The main point is your content marketing strategy requires both a blog AND a newsletter.

The blog pulls people into your website (over time mostly through organic search) while the email newsletter is used to stay in touch.

In more marketing terms, you generate leads with your blog while you nurture those leads with email.

Before you start an email newsletter in your business, it’s important to ask yourself some hard questions.

Newsletters require a few resources to get them right. You’ll need the content, design and other formalities to make every aspect at its best.

First and foremost, the main principal of email newsletter is “less is more”. When you receive an email that contains 6 to 8 story summaries with links to the stories themselves, do you read them?\

Most of us file them away for later, and later never comes.

To increase the odds of your newsletter being read, focus on one (or two at most) topics in any one email.

When it comes to content, you need to publish what you think is important to your audience or what your audience wants to hear from you. Your email newsletter is not about you. It’s about what your readers want to read about. This is the core conflict of content marketing – and the secret for how to not be boring.

If you want your audience to care about your newsletter, it must be interesting and useful to them.

What you need to understand is that your email newsletters is part of your content marketing and not a place of advertisement. Therefore, give your audience the content that they need. Content that helps them do their jobs, and makes them look smart if they share it.

Having great content for your subscribers is one thing. The frequency of sending these email is another thing.

Before launching a newsletter, come up with a frequency that will not wear out your subscribers unless your content is so good that your subscribers are happy when the newsletter arrives.

Learn more here…

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