Publishing Posts That Provide Value
If you’ve heard it once you’ve heard it 1,000 times. Your blog posts must provide value.
But since value is in the eye of the beholder, what exactly does that mean?
As you might expect, it means different things to different people.
Direct Value vs Indirect Value
Direct value is a no brainer and in theory should not even need to be stated, but here goes. When you answer questions your website visitors are likely to ask (base this on what questions people have in fact asked) or point them in the right direction to solve their problems, you are directly providing value.
However there is an important concept of indirect value which many web marketers seem to miss.
This is not a ten words or less explanation, so please bear with me.
Although there are many many Google search signals, the more posts you have published on your website, the higher your highest ranking posts rank. To use the language of Google, quantity is clearly a primary search signal.
So if you’re website has 1,000 posts in total and 100 are great well researched posts with charts and graphs etc etc and provide tremendous direct value, their ranking is increased by the other 900 posts that are shorter and perhaps less well researched.
Those 900 posts provide an indirect value to your readers as they increase the likely of the 100 really great posts being found.
They provide value, but you could call it “indirect value”.
Need to Learn More?
When your business needs more visibility, more traffic, and more leads, you should turn to Inbound Marketing.