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Inbound Marketing is Processes, not Tools Per Se

The best tools, used poorly, do not generate the outcomes you want.

I spoke to a young entrepreneur the other day who recently graduated from a Silicon Valley incubator where the graduation came with a 90% discount to the Hubspot toolset. She mentioned she has been working with both Y-Combinator and Founders Space, but I forget which one provided her this benefit.

Because of the number of contacts in her DB, their monthly fee would have been $900 and was now reduced to $90.

She expressed overwhelm at the thought of sitting down to use the tool. Of course, there is no other way. She (or someone else in her business) has to grind through the tutorials, do what they say, maybe make the occasional mistake, and figure it out.

However…

Great Productivity Tools Do Not Produce Great Results

Effective use of those tools does.

Marcus Sheridan of The Sales Lion produced a podcast in which he explains why not getting how to do Marketing Automation cannot be corrected by buying a great tool.

Marketing automation is the process of automating staying in t0uch with your customers and prospects to encourage them to both think of you and buy from you.

While Marcus focused on Marketing Automation in his podcast, the same holds true for Inbound Marketing.

Great Inbound Marketing is Processes, Not Tools

Although good tools help if you can afford them.

The startup entrepreneur mentioned in the first section also told me that had her cost for the Hubspot tools been $900, she could not have afforded them.

The good news is you don’t need them.

While good tools help, good processes can be implemented with less than perfect tools.

All you really need is WordPress (which is a tool of sorts), knowledge of what to do and how the commitment and persistence to do it, and the diligent following of good processes.

And to learn about link building.

SEO Needs Link Building

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