Leads from Inbound Sources vs Outbound Sources
As someone who has a lot of experience with Inbound Marketing and considers himself to be an expert in the topic, I can assure you that both the 54% and the “without spending a fortune” are low estimates.
The 54% is from a Hubspot study and is clearly taken from a study of websites who publish too little and too infrequently.
The first time I did it I experienced a 3,000% increase in leads over a 5 month period.
I’ve seen some sites attract an 11,000% increase in organic search traffic in 3 months.
But….. hitting those kinds of numbers requires publishing A LOT of interesting and relevant content.
Without Spending a Fortune
I guess it depends on what you mean by “a fortune”.
Generating a sufficient level of quality content to make this work will cost you either significant dollars or significant time.
One way or another, you need to be able to budget either $2,500 a month, or 7 to 15 hours a week.
Someone who has knowledge of your industry has to generate a lot of content that is useful and interesting to your desired audience, in fairly small bite-sized chunks, at very frequent intervals (multiple times daily) and keep doing it until the number of people shows up that you want to show up.
Additionally, establishing relationships with people who publish to other websites in order to attract important links to your content requires additional time.
It Works, but….
But we can not make it quick and easy. The days of high rankings through technical tricks are over.
Today, attracting your audience to your website requires you have something to offer them, AND in order to get the attention of real people, you must FIRST get the attention of the search engines.
You can easily learn this, but doing so does cost. You pay for Inbound Marketing with a combination of time and money.
The more time you spend, the less money you spend. The more money you spend, the less time you spend.
Link Building is also part of Inbound…SEO Needs Link Building