Marcus Sheridan, a famous author who write about sales, has been quoted as saying:
Great Content is the Best Sales Tool in the World
I have even better news. Not only is great content the best sales tool, but done properly it’s also the cheapest.
A leading Inbound Marketing tool vendor released a study in which they concluded that leads from Inbound Marketing sources are 61% cheaper than leads from outbound marketing sources. Not 61% of the cost, but 61% cheaper.
This is because inbound marketing is based on people finding your website and your business through organic search.
When people find your website via organic search, you know they have an interest in your products or services. If they did not, they would never have found your website in the first place. This is because content on your website matched up with their search query.
The single most important aspect of conversion (generating leads and sales) is having a community of people who have sufficient interest in your product or service to actually convert. To becomes prospects, then customers.
Inbound Marketing, based on the publication of content, will do that for you.
And exactly what is great content anyway? What makes content great?
When your business needs more web traffic, and more quality leads, do yourself a favor and…