local seo marketing, inbound marketing, content marketing, sales

Great Content is the Best Sales Tool in the World | How so?

A well known author who writes about sales (Marcus Sheridan) has said:

Great Content is the Best Sales Tool in the World

Why great content is the best sales tool is described in a prior post.

This post discusses how you use great content to sell your goods or services.

The basic idea behind what is called Inbound Marketing is that making it easier to be found is a way of generating leads and sales that is both easiest and cheapest.

Inbound Marketing in turn is built on a system of content and publishing. In a very real and literal sense, 21st century marketing looks like journalism.

The generation and publishing of content is the central activity.

How YOU use great content as the best sales tool in the world is to:

  • Generate and publish A LOT of content that is relevant to your product or service in various ways.
  • Publish this content in small bite sized chunks, at frequent intervals.
  • Use the paradigm that one blog post answers one question
  • Then keep doing this.

This simple activity will gather your audience to your website. As these people found your website through doing an Internet search, they have an interest in your product and/or service before they even show up, because if they did not they would never have shown up.

The next post in this short series discusses exactly what makes great content great?

Does your business needs more web traffic, more leads, and more business?

SEO Needs Link Building





Related Posts

Content Creation and Publishing is Key to Attracting Visitors, Leads, ... The Core Activity of Inbound Marketing Inbound marketing is set of activities, a set of processes, which when done well cause your website to show up...
When to do Inbound Marketing In House vs Hire Agencies or Consultants When to Hire Out? When to do In-House? Life is an endless series of trade-offs, and one big one is time vs money. Doing Inbound Marketing requires...
How to do SEO for Effective Lead Generation for Your Business How to do SEO? Content!!! Every business wants effective SEO. Most businesses who sell SEO claim that how it is done is a competitive secret they c...
Internet Marketing Strategy Preparation | Outbound Link Requirements? This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation t...
Why is Lean Content Marketing the Best Search Engine Optimization Tech... What is Lean Content Marketing? Content marketing on the cheap. It's not that lean content marketing is an effective search engine optimization te...

Leave A Response

* Denotes Required Field