local seo marketing, inbound marketing, content marketing, sales

Great Content is the Best Sales Tool in the World | How so?

A well known author who writes about sales (Marcus Sheridan) has said:

Great Content is the Best Sales Tool in the World

Why great content is the best sales tool is described in a prior post.

This post discusses how you use great content to sell your goods or services.

The basic idea behind what is called Inbound Marketing is that making it easier to be found is a way of generating leads and sales that is both easiest and cheapest.

Inbound Marketing in turn is built on a system of content and publishing. In a very real and literal sense, 21st century marketing looks like journalism.

The generation and publishing of content is the central activity.

How YOU use great content as the best sales tool in the world is to:

  • Generate and publish A LOT of content that is relevant to your product or service in various ways.
  • Publish this content in small bite sized chunks, at frequent intervals.
  • Use the paradigm that one blog post answers one question
  • Then keep doing this.

This simple activity will gather your audience to your website. As these people found your website through doing an Internet search, they have an interest in your product and/or service before they even show up, because if they did not they would never have shown up.

The next post in this short series discusses exactly what makes great content great?

Does your business needs more web traffic, more leads, and more business?

SEO Needs Link Building





Related Posts

Local SEO Marketing | Provide Your Readers Answers Not Hype We are all bombarded with about 4,000 advertising impressions every day. This is why they are becoming both less effective and more expensive to do ef...
Does Business Really Start With Why? Is How More Important to Long Ter... Simon Sinek Has a Point Understanding why organizations do what they do creates a much clearer (sometimes crystal clear) understanding of what should...
Educating Your Customers and Prospects Improves Your SEO and Attracts ... In What Way is Good SEO a Form of Education? Google ranks websites that provide interesting and useful content. Website that provide a lot of usef...
Small Business Online Marketing Priorities: Blog? Email? Social Media? So Many Online Marketing Choices... As a small business owners you do not have an infinite amount of time, money, or energy to devote to online marke...
Internet Marketing Strategy Preparation | Your Primary Message is̷... This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series on the preparation tasks...

Leave A Response

* Denotes Required Field