I love the quote below from Seth Godin because it is SO true…
The weird set an example for the rest of us. They raise the bar; they show us through their actions that in fact we’re wired to do the new, not to comply with someone a thousand miles away.
When you’ve got a new and different idea to sell (which tends to be our definition of “weird”) the absolute best place to tell your story is your website, via the principals of Inbound Marketing.
Zippe.biz provides Local SEO Marketing training, consulting, and implementation.
Inbound Marketing is where you gather your crowd to your website.
Inbound Marketing is new as it’s based on organic internet search. As search engines are fairly young (Google after is recently turned 15) the entire industry is young, but done properly, it is AMAZING how effective it is.
The basic idea is that go get the attention of people who are interested in your story, you must FIRST get the attention of the search engines. As such, what you do is publish content that you write for people, and format it in such a way as to satisfy the requires of good SEO that the search engine spiders are looking for.
Good SEO is not just what you put into each post, is how your posts are structured and how they sit relative to each other. What you optimize is the website, and this includes the optimization of the individual web pages.
You need to gather your crowd? We know how. Let us help.