diy local seo inbound marketing

Generating Small Business Leads via Local SEO Marketing

It’s an accepted narrative that the “big box phenomenon” is here to stay. To be competitive in any industry, you must achieve economies of scale and increase the “cost of entry” for your competitors.

Over the past few decades we have seen numerous industries decimated by this concept; hardware stores, book stores, coffee shops, even doctors.

However, as the Internet disrupts entire industries by bringing down the costs of many things, it is disrupted advertising, also by cost disruption.

Local SEO marketing is where you make it easier for your prospects to find you by publishing useful and relevant content to your website. Fortunately for you the cost of having and updating a website have also come way down.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

Better still is the fact that obtaining a local audience is often easier than obtaining a global audience. This is because national and global brands market to everyone and go for the “lowest common denominator”.

When you find a niche that is under served, you start there. What that niche might be will vary from business to business and you know your industry better than I, but here are a few ideas:

Event Planning: Perhaps an ethnic niche (Indian Weddings) or specific popular venues.

Dentistry: I’ve seen a number of dentists who also provide sleep apnea services. How they go together I’m not sure, but if they do, go for it.

Auto Repair: Do you specialize in Jeep? Audi? BMW? You get the point.

Want to learn more about how YOU actually do this? Talk to us. We can help.

SEO Needs Link Building

 

Related Posts

Google is Removing Videos from Search Results in Favor of Answers (Tex... Video Being Removed from Search Results In the last year, the instances of videos being contained in the first page search results from Google has de...
Does the HubSpot Inbound Marketing Certification Demonstrate Anything? What Does a HubSpot Inbound Marketing Certification Mean? The Hubspot Inbound Marketing certification means you have a basic grasp of the main concep...
Inbound Marketing Creates Top of Mind Awareness At Buy Time I'm going through a collection of marketing quotes and I came across this one: Instead of one-way interruption, web marketing is about delivering usef...
Internet Marketing Strategy | Enforcing Strong Passwords with Software This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about securing your Word...
ABCs of Inbound Marketing: Increase Web Traffic and Leads Inbound Marketing is the process of generating leads for your business through your website. It is described by some as mysterious and difficult, whe...

Leave A Response

* Denotes Required Field