Although knowing how to generate sales leads through web marketing is easy, actually doing it is hard.

The system you follow focuses on content and publishing, done in such a way as to strike the proper balance between what is interesting to a human and what a search engine identifies as relevant and authoritative.

There is no black magic to successfully attracting customers via the web.

Rank Fiskin, Founder SEOmoz

What do people like to see?

Since you’re a person, you already have a good sense of this. You (and your prospects) want answers and other relevant information, and you DON’T want to have to search far and wide for it.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

When is the last time you found the answer you’re looking for on the 3rd screen of a very long webpage? If you’re like most people, the answer is NEVER.

That being the case, when you provide answers to your audience, be focused. Each blog post should answer one question.

If you have two answers, publish two blog posts. If you have 1,000 answers, publish 1,000 blog posts.

What do search engines like to see?

  1. Quantity of posts
  2. High quality SEO formatting
  3. Consistency/frequency
  4. Longevity

If you want to rank higher than your competitors website:

  1. Publish more content than they’ve done.
  2. Publish better stuff than they’ve done.
  3. Publish more often than they do.
  4. Keep publishing after they’ve stopped.

When you do that, you are guaranteed to beat them.

So why is generating leads through web marketing hard? To learn more, select the link in the prior sentence.

Does your business need more leads?

SEO Needs Link Building

 

 

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