The previous post in this series discussed the importance of consistency in your local SEO marketing publishing efforts.

This post discusses the importance of longevity, but first let us briefly summarize the previous three success principals.

To outrank another website:

  • Quantity: Publish more than they do
  • Quality: Publish higher quality stuff than they do.
  • Consistency: Publish more often than they do.

Longevity is nothing more than when they quit publishing, you keep going.

Everyone eventually gets tired. Maintaining your publishing schedule to your website takes time, effort, focus, and commitment.

Simply put, don’t falter. Keep publishing.

Keep in mind that in your efforts to outrank the top ranking site, you will become the top ranking site, then others will work on outranking you.

Not only do you want to obtain the top ranking, you want to maintain a wide gap between you and your competitors. The way you do this is to keep publishing, over and over.

Maintaining your publishing schedule is the best way to not only maintain your top ranking, but to widen the gap between you and your competitors.

To keep your local SEO marketing efforts continually generating leads for your travel business, keep publishing..

When your travel business needs more traffic, more leads, and more business, you should talk with us. We can help.

SEO Needs Link Building

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