A few prior articles in this series discussed the basic local SEO marketing principals of attracting your audience to your website. Those basic principals are:
This post gives an overview of Conversion, which is the process of turning some of your website visitors into prospects for your travel business.
Traffic is not enough. Leads come from traffic plus conversion.
This article is part of a series of how to use Local SEO Marketing to generate leads for your business. For access to the main post, select the link in the prior sentence.
Conversion is how to persuade some of your visitors into either buying directly (if you sell products) or into contacting you for further information (if you sell services).
Here I have a small promotion for The Coleman Marketing Group near Shreveport, Louisiana. In the spirit of full disclosure, I received an unsolicited request to link to a blog post they published. I get those almost daily. I always take a quick look and generally send the requester feedback on why their blog post doesn’t meet my quality standards.
This time, I was pleasantly surprised. They published a quality article on Local SEO, worthy of a link. To read it, select the link in the prior sentence.
Although different conversion experts are likely to give different options on the details, they all seem to agree on the same basic set of principals:
- Tell them
- Tell your visitors what action you want them to take.
- Show them
- Make it easy to take that action.
- Make it obvious how to take that action.
- De-Clutter the Path
- When they’re taking that action, remove any and all distractions that might prevent them from completing the action.
- Measure them
- Then, ensure you can measure not only who starts taking the action, but how completes it. This is done typically via “destination” goals within Google Analytics.
Need leads? Then you need BOTH traffic and conversion.
SEO Needs Link Building