local seo inbound marketing website conversions

Generating Business Leads via Local SEO Marketing: Conversion

A few prior articles in this series discussed the basic local SEO marketing principals of attracting your audience to your website. Those basic principals are:

This post gives an overview of Conversion, which is the process of turning some of your website visitors into prospects for your travel business.

Traffic is not enough. Leads come from traffic plus conversion.

This article is part of a series of how to use Local SEO Marketing to generate leads for your business. For access to the main post, select the link in the prior sentence.

Conversion is how to persuade some of your visitors into either buying directly (if you sell products) or into contacting you for further information (if you sell services).

Although different conversion experts are likely to give different options on the details, they all seem to agree on the same basic set of principals:

  1. Tell them
    • Tell your visitors what action you want them to take.
  2. Show them
    • Make it easy to take that action.
    • Make it obvious how to take that action.
  3. De-Clutter the Path
    • When they’re taking that action, remove any and all distractions that might prevent them from completing the action.
  4. Measure them
    • Then, ensure you can measure not only who starts taking the action, but how completes it. This is done typically via “destination” goals within Google Analytics.

Need leads? Then you need BOTH traffic and conversion.

 

When your travel business needs more traffic, more leads, and more business, you should talk with us. We can help.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How much of the current algorithm used by Google for ranking search re... I've heard some say "none", but that is not true. All patents are publicly available and Google has applied for and obtained many patents. The m...
A break down on how to spend your time on inbound marketing Inbound marketing when done right can increase your website traffic. Inbound marketing functions as a lead generation machine when done in the righ...
Internet Marketing Strategy Preparation | Targeted Keyword Analysis This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation t...
Key factors to consider when writing Suitable, SEO- Friendly Articles   When creating killer subject for your website, there are 2 key things to consider: first, how to develop quality content that will involve, ...
Publishing to Generating Leads through Your Website with SEO and Inbou... Publishing as Part of Inbound Marketing Publishing is a huge part of successful Inbound Marketing, but (at the risk of stating the obvious), it must ...

Leave A Response

* Denotes Required Field