inbound marketing, content marketing, search signals, trust

Future Search Signal: Trustworthiness Based on Factual Truth

I Say “Factual Truth” Because…..

There is such a thing as subjective truth. To illustrate this point consider the question of the glass being half full or half empty.

For those of you who need a refresher on this question, below is the TV commercial from the 60’s that made this question famous.

The factual truth is the glass is full. The bottom half is full of liquid while the top half is full of air, but that’s not the purpose of the exercise. They weren’t recruiting scientists.

In case you haven’t heard this (spot on) joke:

  • The optimist sees the glass as half full.
  • The pessimist sees the glass as half empty.
  • The salesman steers the conversation into the benefits of ice.

But anyway, back to factual truth.

Google’s Knowledge-Based Trust Algorithm

This Knowledge-Based Trust Algorithm update is currently under development. Like Google Authorship it may never be fully implemented, but wouldn’t it be great if it did.

For more details on how the algorithm works, select the link in the prior paragraph.

The basic idea is your search ranking will be affected by how truthful you are. The more true information you present the higher your page will rank. The more false information you present, the lower your page will rank.

For the more Geeky among you, the link below takes you to the current research paper, which is co-authored by 8 Google research scientists.

Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources

What This Means for You

It will only be meaningful if it is implemented, but Google does have a track record of getting things done. Even authorship was active for two years or so.

What this means for you is, you’ll likely benefit from:

  • Making factual statements that are true.
  • Providing references for your factual statements.
  • Avoiding innuendo.

If (and I’m working on the assumption and belief that Google will pull this off) you start doing this now, by the time this algorithm update is rolled out, you’ll be ahead of the game. Your pages will see a ranking increase.

Learn more…

Inbound Marketing works, and can work for your business.

SEO Needs Link Building

Related Posts

Integrating Search Engine Optimization and Content into Your Inbound M... Integrating Content and SEO into Inbound Marketing? You sometimes find the silliest things on the Internet. During my daily scan of the industry news...
Creating Engaging Website and Email Content for Inbound Marketing Lead... Creating Engaging Content Yes we know, it's important to create engaging content both for your blog posts and your email broadcasts. The "issue" (...
What are SEO experts’ top 10 SEO tools for WordPress? Why? As the question is WordPress specific my list is mostly WordPress plugins. 404 to Start This plugin eliminates 404 errors when someone attempts to a...
Generating Leads from Content Marketing Requires Rhythm, Cadence, and ... The Core Activity of Inbound Marketing Blogging is THE core activity of Inbound Marketing. Of course to make it sound more professional, we call it C...
Internet Marketing Strategy | Your Website Visitors Live Where? This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It also is part of a sub-series about website monitoring...

Leave A Response

* Denotes Required Field