Including a transcript in blog posts that contain videos strengthens the SEO of the blog post and makes it much easier to find.

For SEO purposes, should I put the transcript of my videos in my blog posts?

In a word, Yes.

Google is good at searching text. The ability of Google to search video is only as good as their ability to convert speech into text. For now, they’re not good at that. To see how bad they are upload a video to YouTube then turn on the close captioning as you play it.

Creating a transcript of your video and inserting it in the blog post below the video provides a clean way to making it easy for the search engines to find your post.

For a specific example of this, follow the link below.

Why Should You Publish Mostly Short Blog Posts to Your Website?

You do want to display the video very prominently and you want the transcript to provide an SEO service, so I suggest you format the post as follows:

  1. Put the video as the very first thing in the blog post, do not put any titles or headers before the video.
  2. Immediately after the video, create a line that reads something like “Start Transcript….”.
  3. Immediately after the transcript, close the transcript with a link that reads something like “End Transcript”.

Don’t forget every blog post needs at least one internal and at least one external link.

Learn more…

SEO Needs Link Building

 

Related Posts

Measuring Local SEO Marketing Conversions with Analytics What was intended to be a very short post about how to extract the most critical information from a few free Google tools has become (appropriately) l...
ABCs of Inbound Marketing: Increase Web Traffic and Leads Inbound Marketing is the process of generating leads for your business through your website. It is described by some as mysterious and difficult, whe...
An Overview of Small Business Email Marketing (that Works Well With In... https://youtu.be/Xz7C-Q3McaE Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who r...
Monitoring Local SEO Marketing Results with Google Analytics Google Analytics is a free software tool from Google that makes it really easy to monitor several important aspects of your local SEO marketing effort...
Why Content Curation Helps Attract Organic Search Visitors to Your Web... Content curation is where you provide a summary and some analysis on content published by someone else. It works and helps draw visitors to your si...

Leave A Response

* Denotes Required Field