In a word, Yes.
Google is good at searching text. The ability of Google to search video is only as good as their ability to convert speech into text. For now, they’re not good at that. To see how bad they are, upload a video to YouTube then turn on the closed captioning as you play it.
For a specific example of this, follow the link below.
You do want to display the video very prominently and you want the transcript to provide an SEO service, so I suggest you format the post as follows:
- Put the video as the very first thing in the blog post, do not put any titles or headers before the video.
- Immediately after the video, create a line that reads something like “Start Transcript….”.
- Immediately after the transcript, close the transcript with a link that reads something like “End Transcript”.
Don’t forget every blog post needs at least one internal and at least one external link.SEO Needs Link Building