marketing automation to invcrease customers experience

Focusing on your small business customers experience.

For small businesses to be at the top of their game, it’s all about you focusing on your customers. Whatever kind of business you are involved with, put your customers and potential customers at the front and center in your sales and marketing processes.

Here are a couple of ways that you small business marketers can improve how your prospects and clients feel about your small businesses.

Relationships are valuable

Rather than your business being focused on transactions, can your business be focused on relationships? Probably of the best example of relationships being the focus of a business is hair stylists. I’ve known women who schedule their appointments 6 months in advance and would never consider going to someone else.

What can you do in your business to move you towards that idea?

Sales and marketing working together towards your customer’s needs

Many small businesses face a problem with sales and marketing affiliation. When sales doesn’t achieve their target, they blame marketing for giving them unqualified leads and vice versa. Marketing blames sales for being unable to close.

How can you ensure that the people who do marketing (which may include you) and the people who do sales (which may also include you) consider themselves to be one team, one function.

Customer experience with marketing automation

Marketing automation for small businesses helps provides powerful customer experiences.

Having said that this works best if marketing and sales are associated and there is an established process to automate.

After identifying your potential customers, create lead generation strategies and have a lead management process in place for your small business. Define your marketing processes and implement marketing automation to keep everything on track.

When your processes are “real” (as compared to what you want) and marketing and sales work together, this is a remarkably powerful formula.

 

Learn more here….

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