Every business has a sales funnel. Every business needs a steady stream of leads for their sales funnel.
When Inbound Marketing is done correctly, it will fill your sales funnel with a steady stream of leads.
What is Inbound Marketing? It goes by other names:
- Content Marketing
- SEO (Search Engine Optimization)
- Business Blogging (aka Blogging for Business)
The name I prefer is Blogging for Business. Why? Because that is what it is.
Inbound Marketing is the generating and publishing of A LOT of relevant content to YOUR website (not anywhere else) where the overall strategy and each and every post follows a structured format properly tuned to get the attention of the search engine robots.
So what does get the attention of the search engine robots?
The answer is simple in concept, and what makes it hard is not knowing what to do, but doing it over and over.
- Publish a lot of content.
- Publish good content (both from the perspective of a human reader AND from an SEO perspective).
- Publish content at regular intervals.
- Keep publishing.
The system is accurately described by the following four words:
When you do that, your audience shows up to your website, and by definition, they are convertible because THEY FOUND YOU!SEO Needs Link Building