A prior post about how Inbound Marketing generates leads that fill your sales funnel spoke of the four main things you MUST do to outrank your competition for Internet search.
The four things are:
This post focuses on the concept of Longevity.
It is a fact of life that the people who win the most tend to the people who keep going after the others have tired out and quit.
So to win at Inbound Marketing, keep going. Hit publish more and keep hitting publish longer.
If you want 10,000 people to show up at your website, hit publish multiple times a day until 10,000 people show up.
If you want 1,000,000 people to who up, hit publish multiple times a day until 1,000,000 people show up.
Longevity is such a basic and important principle I really do not know how to further stress it’s important. It’s one of these “we hold these truths to be self-evident” kinds of things.
You need to continue going, long after your competition has quit. When you do, you win.
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