A prior post about how Inbound Marketing generates leads that fill your sales funnel spoke of the four main things you MUST do to outrank your competition for Internet search.

The four things are:

  • Quantity
  • Quality
  • Consistency
  • Longevity

This post focuses on the concept of Consistency.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

What does consistency mean? It means at regular intervals.

If you publish 3 posts a day, publish them at 8 hour intervals (i.e.: midnight, 8 am, and 4 pm).

If you publish 4 posts a day, publish them at 6 hour intervals (i.e: midnight, 6 am, noon, and 6 pm).

If you publish 5 posts a day, publish them at 5 hour intervals and start over every day at a specified time (i.e.: midnight, 5 am, 10 am, 3 pm, and 8 pm).

Why is this consistency so important? The best answer I can give is because the search engine robots think it is. I know think is the wrong word, but you get my meaning.

It appears the search engine robots consider that a website that is updated more often is more relevant and authoritative.

So no matter how many posts a day you publish, space them out as evenly as you can throughout the day for maximum search engine traction and exposure.


Need more traffic? More leads? More business? You’ve come to the right place.

SEO Needs Link Building



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