A prior post about how Inbound Marketing generates leads that fill your sales funnel spoke of the four main things you MUST do to outrank your competition for Internet search.

The four things are:

  • Quantity
  • Quality
  • Consistency
  • Longevity

This post focuses on the concept of Quantity.

To get the attention of the search engine robots, you need A LOT of posts. So how much is “a lot”?

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

The answer depends upon your competition.

If your competition has a #1 spot on Google with 125 posts, “a lot” is 126.

If your competition has a #1 spot on Google with 20,000 posts, “a lot” is 20,000+.

Inbound marketing is publishing and how many posts have been published to a website is a primary search signal to Google.

Don’t despair if you discover your main competitor has 100,000 posts while your currently have 22. I know at first glance it looks like you can never close that gap, but you actually don’t have to.

The concept of the #1 spot on Google is misleading. When Google Webmasters Tools reports reports an average search position for a given phrase, the key concept to focus on is average.

Right now, as I type this (Oct 3 2013) the phrase “local seo marketing” has an average search position of 120 over the past 30 days for the website BillBelew.com. Two months ago the average search position was 420. The rise was accomplished by publishing more.

Even though our average position is 120 right now, a real lead came in through the website a few days ago.

Nobody looks beyond page 2 of their SERP (Search Engine Result Page) so we know that even though the average is 120, sometimes we are at least on page 2.

So do not despair, keep publishing!

Need more traffic? More leads? More business? You’ve come to the right place.

SEO Needs Link Building


Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.