Essential Inbound Marketing Tools for Small Business

This post is inspired by me seeing other posts with their list of essential tools that (in my humble opinion) miss the mark.

As such, I’m putting out my own list.

The essential tools you absolutely have to have are…

WordPress

Not “a webserver with an easy to use CMS”, but WordPress.

It also MUST be hosted under your URL. A site at wordpress.com is NOT sufficient. It must be full WordPress (which is free) hosted under your URL at your hosting provider.

You also need the proper plugins and settings. If you want those now, submit a comment below.

Ideas for Articles/Stories

You’re going to be publishing A LOT, so you better have a strong interest in your subject matter. If you’ve entered a certain business niche because you think it’s lucrative, but your interest in it is weak, you’ve chosen the wrong business. One indication you’re in the right business is you easily have 1,000 things to say about it.

Google Analytics and Google Webmasters Tools

That’s actually two tools, but close enough. They’re both free and they provide a wealth of data about your site and the activity of visitors on your site.

Video Creation

Not video hosting and I see on every other list, but video creation. Video hosting is a dime a dozen (maybe not a dime) but who wants to host crappy videos (that being said, the video on my home page isn’t great).

You either need to learn to make good videos or you need to establish a relationship with someone who does. You either pay them or work out some sort of barter agreement.

For what it’s worth, video is part of search when you publish to YouTube and embed videos in your website, but video can be a great conversion tool.

Email Marketing

I like MailChimp, but there are several options out there.

Knowledge

Having these tools at your disposal is not enough. You need to know how to put them together and how to use them.

Of all the things you’ll do, you’ll spend the most time writing, scheduling, and publishing.

That activity translates into visitors from organic search when it’s done correctly. So what is correctly?

That’s where I come in.

Learn More…

SEO Needs Link Building

 

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