business blogging, lead genearation, SEO, business blogging

Effective Social Media Marketing is Blogging, NOT Twitter

Dan Zarella, a Social Media Scientist at HubSpot, is quoted as saying:

The next time you hear a social media myth, question it. Ask for the proof, and ask out loud.

More people should take his advise because many claims about the effectiveness of using social media networking websites to generate leads for your business are flat out misleading.

Although it is true that you can generate leads for your business by tweeting, the number of leads you will generate for the number of hours of effort you put into it pales by comparison to business blogging.

Disadvantages of Twitter

  • The more connected you are, the less seen you are. Can anyone really follow 1,000 people? To allow this to happen Twitter filters out most of what is tweeted.
  • The purpose of twitter is to refer people back to your website. We have hard and fast data to showing what works best is attracting visitors via organic search traffic.

Advantages of Blogging for Business

  • It works! Check out our Success Stories.
  • More specifically, by attracting traffic via organic search, you are attracting people who YOU KNOW have an interest in your products or services. You know this because if they did not, they would never show up on your website at all.
  • Because of the point above, visitors to your website from organic search are the most convertible audience you can ever hope for.

Want more leads?

SEO Needs Link Building

 

Related Posts

Local SEO Marketing | Attracting Visitors thru Post Optimization What makes a post "optimized"? Many things. In summary, a site is well optimized for SEO when the content on the site strikes the right balance betw...
Internet Marketing Strategy | Anti Spam Plugin Benefits SEO: Akismet This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects...
ABCs of Inbound Marketing: Volume: More Posts, More Traffic Quantity or Quality? Both! In the ongoing debate about Quantity of posts vs Quality of posts, whose right? What matters? The irony of this debate i...
Seek Funding for Your Startup Business Idea After Proving Your Market In Silicon Valley, Investors Insist on Seeing Traction To Get Funded, You MUST Demonstrate Traction I live on the peripheral of the Silicon Valley s...
Internet Marketing Strategy | Plugin with SEO: Contextual Related Post... This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects...

Leave A Response

* Denotes Required Field