Guerrilla Marketing Tactic Which Also Improves Long Term Inbound Marketing

The term Guerrilla Marketing refers to things that are very cheap. The tactic I’ll describe here requires a little time, but no money.

It Involves Industry Forums

Pick an industry to focus on. For purposes of this article let’s pretend you want to promote your website design services to work at home independent travel agents.

Search Google to find industry discussion forums and LinkedIn groups that cater to people in this industry, and register for accounts.

Focus on the forums or sections of forums that talk about marketing and or Internet marketing.

Every day spend a few minutes scanning what people are asking in these forums. When you see a question you have a good answer to, answer it in a way that draws people to your website.

Submitting Answers via a Blog Post on Your Website

Do not directly answer the question in the forum.

Instead publish a blog post on your website that answers the question. In the spirit of full disclosure, this very blog post is being published in response to a question someone submitted to a LinkedIn group.

Then in the discussion forum, provide a summary of the answer and a link to the blog post.

The Short Term Benefit

The benefit of answering the question this way is the person sees parts of your website you want them to see. Your header that contains an indication of what you do. Maybe they see an email opt-in box.

And they definitely see a Call to Action button at the bottom of the blog post through which they can take the next step in your sales funnel.

The Inbound Marketing Long Term Benefit

Two of the core success factors of Inbound Marketing (attracting relevant visitors to your website via Organic Search) is how much you’ve posted to your website and how often you update it.

By answering questions in this way:

  • You know you are providing an answer to a question someone has.
  • You (over time) build up a repository of answers on your website which (over time) increases it’s search ranking.

Learn More…

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