Lead conversion strategy for samll businesses

Easy steps for small business lead conversion- inbound marketing

Sometime after you have implemented a regular and consistent program of Inbound Marketing in your small business, you should start seeing an increase in your website visits, especially from organic search traffic.

This is where the other section of your Inbound Marketing strategy comes into action. You want your website visitors to become a lead, in whatever form that means for your business.

For eCommerce sites this means to complete a sale, but for most businesses it means to obtain their contact information.

The process of getting a website visitor to take action is called conversion.

On this post, I explain a little in how to convert visitors into leads.

Converting Leads

There are 3 major steps to converting leads

Calls to action, landing pages, and forms


A call-to-action is a visually obvious instruction to take some action. For example “Download our eBook” published in a big green button (as in the bottom of this post). Where you provide the eBook in exchange for a name and email address.

Landing Pages
The landing page is where the Call to Action takes the visitor. They are sometimes called Squeeze Pages because you’re trying to “squeeze” information out of the visitors.


The form is where you actually collect the desired information.

For an example in walking something through a Call to Action, to a landing page, to a form, check out the CTA button below.


Learn more here on inbound marketing

Download the eBook: The 7 Fundamentals of Being Found Online


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