Inbound marketing activities

Driving traffic to your small business website. Inbound marketing

Every Small business owner (like you) wanst to drive as much traffic to their website as possible. There are many ways to do this and they have varying costs (time, money, and effort) associated with them.

One of the most interesting is called Inbound Marketing. The main goals of Inbound Marketing are to: 1) Attract visitors to your website, mostly through organic search, and 2) Convert website visitors into leads for your business..

These activities includes the following.

Optimize your website

While there is still a keyword centric aspects to SEO, think more now in terms of topics rather than keywords. For any given blog post decide what keyword phrase you with that post to rank for and use that keyword phrase a few times in the post, and especially in the post title.

Frequently update and create fresh content for your website

While keyword do still matter, frequency of publishing matters more. Publish often. This will help you to increase your rankings on search engines.

Link building

 Approach other businesses where you can exchange links. What makes the most sense are businesses with whom you share a customer (for example CPAs and insurance companies) and businesses that don’t compete because of geography (home re modelers working in two different cities).

Social media presence

On your Facebook page and other social media networks, create attractive content that your desired audience will find of value.

Create a personal yet professional LinkedIn profile

LinkedIn has a great feature called groups. Use groups to contribute to discussions and also provide important content. This will raise awareness of you and your business while also attracting eyeballs to content on your website.

 

The above methods will through consistency and persistence drive traffic to your business website.

While Inbound Marketing doesn’t happen overnight, when you do the work it works for you.

Learn more here..

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Local SEO Marketing | Know the Website Changes They Make If a local SEO marketing vendor you're working with is not willing to share with you the changes they're making to your website, do not work with them...
How to capitalize on every content distribution channel Never think that your job is done after you press publish on a blog post. In takes time to grow the search ranking of your site so people arrive in...
The Importance of Publishing to Website Ranking, Visitors, and Shares What is the relationship between publishing and SEO? The relationship is very direct. All things being equal (which of course they never are): ...
Consumer Buying now Starts with Organic Traffic and Inbound Marketing Buying Now Starts with Searching Whether you're looking for a restaurant, a movie to go see, you need a new bed, or are thinking of buying a car, we ...
Content Marketing Without Blogging does not Grow Traffic or Generate L... If You Only Have One Piece of Digital Real Estate..... A recent article published in Lunametrics.com makes the rather bold statement that not every c...

Leave A Response

* Denotes Required Field