online marketing, marketing messages, branding

Does Your Online Marketing Diverge from Your Offline Conversations?

Small Businesses Often Don’t Do “Branding”

Which is a worthy exercise.

Branding your small business is really an exercise in finding out “Who do you think you are?”, and then once you’ve decided that, adjusting the various messages you send out (face to face conversations as well as what’s on your website) to sync with that.

My main caution to you before embarking on this exercise is to not leave out who your best customers think you are. You may find their view of you is different from your view of yourself and theirs may be much more interesting.

This Sometimes Causes a Disconnect

You meet someone. You describe to them what you do. They later Google for either your name or the name of your business. And the website they see paints a different picture.

Were you wrong when you spoke to them? Is your website wrong?

Why the disconnect?

Online Marketing and Offline Marketing Affect Each Other

Everything you do to market your business affects every other thing you do to.

One way of attracting more visitors to your website via organic search is to do public speaking. It gets you better known.

One way of getting more public speaking invitations is to attract more visitors to your website.

I use public speaking as an example only. Not everyone has the time or inclination for public speaking.

This article has three parts:

Part 2: Want a Simple Exercise in Branding Your Small Business, On The Cheap?

Part 3: What Offline Marketing Activities Increase Online Visibility?

To Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online


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