Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen).
=== Start transcript
I’m Kevin Carney of Inbound Marketing University.
Today’s question was submitted by Sharon and the question is do I have to use WordPress for Inbound Marketing or can I use the blog on my existing non WordPress website?
Technically you can use any webserver platform that’s out there, but you want to use WordPress, and the reason is that WordPress takes care of 80 to 90 percent of the mechanical aspects of SEO without you even being aware of what they are.
But don’t take my word for it.
Following in a bit is Matt Cutts whose the manager of the Webspam team at Google giving an address at WordCamp where he’s telling them why WordPress is the best choice.
*** Matt Cutts Video Starts
Most people want something from their blog.
The number one request I hear is…. “I want to do better in Google”.
So if you’re a cat blogger, or if you just post poems, power to you.
But the rest of this talk will talk a little bit about how to do better in Google.
Now the beautiest, the wonderful thing is, you have all made a fantastic choice.
This audience looks very smart. I walked in I was like…. Not only are they attractive, they’re really really intelligent.
Because you’re using WordPress. Right?
WordPress automatically solves a ton of SEO issues.
Instead of doing it yourself, you selected WordPress.
Now this is kind of a broad statement.
When I say that, what I mean is the mechanics of search engine optimization.
And by that we talk about how crawable a website is.
You’d be amazed at how many sites throw up a big old glob of flash, right, or block a page with robots.txt so we can’t even crawl it.
So by using WordPress you’ve already taken the first big step.
WordPress is a fantastic piece of software.
*** Matt Cutts Video Ends
What’s most important here is that Matt Cutts, who works for Google as the manager of the Webspam team, specifically recommends a piece of software that Google does not own, and he himself uses WordPress for his websites.
So there you have it.
To learn more, contact us.
Leave a comment below, or fill out the Contact Us form on our website, which is InboundMarketingUniversity.biz.
=== End transcript
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