Strong keywords provide an advantage in your SEO and Inbound Marketing, but.....

Do Keywords Still Matter in SEO and Inbound Marketing?

Yes, but…

From the perspective of the SERgolden P, not nearly as much as the last time I did this simple experiment (I redo this experiment every few months).

Notice the two SERPs (Search Engine Result Pages) below.

To see the image larger, double click in the image for an expanded view.

First search: successful social media campaigns

The keyword phrase for this search engine result page is "successful social media campaigns"

successful social media campaigns









Second search: effective social media campaigns

This SERP is for the search phrase "effective social media campaigns"

effective social media campaign









As you can see, they’re quite similar but not identical.

However important information that’s missing from the SERP is how lucrative and competitive each phrase is.

By lucrative I mean how many people search for the term, and by competitive I mean how strong are the top websites that show up in the SERP for those keyword phrases.

For that level of detail I use a tool named Market Samurai, which served me well some years ago when the Internet was less crowded and “Golden Nugget Keywords” were more prevalent.

However the numbers below were obtained from the Google Adwords Keyword Planner tool as it provides quicker (although less detailed) answers.

What I learned is:

successful social media campaigns: 1,300 searches per month, low competition

effective social media campaigns: 210 searches per month, low competition

So while the two terms are close to equal in competition, in your content you’ll want to use the word “successful” rather than “effective” because more people seem to use that word in this context.

Different but similar keyword phrases can have drastically different levels of search volume and competition

keyword volume and competition










Spend a little time doing keyword research, then keep publishing. You are always looking for topics to write about that many people have an interest in but fairly few have written about, and keyword research is ONE WAY to finding such niche topics.

Learn More…

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