Yes, Blog Post Titles Need to be Keyword Optimized

The short answer is yes.

Not that you can reduce being found via organic search down to two simple things, but in a manner of speaking there are two organic search signals that on a per post basis are stronger than the others. One of those top search signals is how well your post title matches a search query.

The other mentioned further down in this post.

I say “on a per post basis” because another important search signal is how many posts there are on your website, and this is not something that can be addressed or influenced within any one individual post.

Assuming You Want to be Found Via Organic Search Traffic

Of course, the statement above about the importance of keyword phrase optimizing of titles assumes you want your posts found by people via organic search. If you don’t, any blog title will do.

The Top 2 Search Signals Are

As mentioned, one of the top 2 search signals is how well a search query matches a blog post title.

The other is who knows you, or more technically who links to you. The more websites that link to your post, and the higher the ranking of the websites that link to your post, the better.

Striking the Balance

The key is to create a blog post title that contains as many different relevant words as possible, without repeating anyone (as that is a waste of valuable blog post title space) while sounding like a properly formatted English language headline.

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