DIY Inbound Marketing
This post is an open letter to Amber Cebull of What She Said Marketing, in response to her post titled….
Amber suggests that if you’re having a hard time with your Inbound Marketing, or if you’re not of the right personality type to do it, that you turn the effort over to an outside agency.
While the idea does have merit, there is an alternative that can save you bucket loads of money:
- If you’re doing Inbound Marketing wrong, learn to do it right.
- If you’re not the right person to do it, assign the responsibility to someone who is
Her 5 signs are all great indicators of Inbound Marketing gone wrong:
- Your blog is composed entirely of company news.
- You can’t stop talking about the features in the super awesome product you just launched.
- Your marketing efforts have no accountability.
- You can never find the time to create content.
- You’re super out of touch with your buyer persona, don’t know what a hashtag is, and focusing on the wrong social media networks.
Those are all bad signs.
As far as #4 goes, it’s not about finding the time, it’s about prioritizing. When you believe proper Inbound Marketing has the potential to transform your business and your life by generating a steady stream of high-quality leads, you find the time. You make the time. You do your daily tasks for Inbound Marketing before you do other stuff.
As far as #5 goes, focusing heavily on social media is off target (some is good, a lot of a waste of time and effort).
Have the Right Person Do It
What does it take?
- Ability to focus
- Ability to work without supervision
- Attention to detail’
- Understanding of deadlines and their importance (publishing deadlines)
- Ability (maybe desire) to interact with others through the Internet (your blog, the websites of others)
You also need to learn about link building…SEO Needs Link Building