diy inbound marketing, diy seo

DIY Inbound Marketing: Persona and Habits of Successful Content Generation and Publishing

DIY Inbound Marketing

This post is an open letter to Amber Cebull of What She Said Marketing, in response to her post titled….

5 Signs it’s Time to Give up on DIY Inbound Marketing

Amber suggests that if you’re having a hard time with your Inbound Marketing, or if you’re not of the right personality type to do it, that you turn the effort over to an outside agency.

While the idea does have merit, there is an alternative that can save you bucket loads of money:

Her 5 signs are all great indicators of Inbound Marketing gone wrong:

  1. Your blog is composed entirely of company news.
  2. You can’t stop talking about the features in the super awesome product you just launched.
  3. Your marketing efforts have no accountability.
  4. You can never find the time to create content.
  5. You’re super out of touch with your buyer persona, don’t know what a hashtag is, and focusing on the wrong social media networks.

Those are all bad signs.

As far as #4 goes, it’s not about finding time, it’s about prioritizing. When you believe proper Inbound Marketing has the potential to transform your business and your life by generating a steady stream of high quality leads, you find the time. You make the time. You do your daily tasks for Inbound Marketing before you do other stuff.

As far as #5 goes, focusing heavily on social media is off target (some is good, a lot of a waste of time and effort).

Learn to do Inbound Marketing Right

I’ll teach you. Inbound Marketing University exists for that very purpose.

See our success stories.

Read our IMU description.

Have the Right Person Do It

What does it take?

  • Ability to focus
  • Perseverence
  • Ability to work without supervision
  • Attention to detail’
  • Understanding of deadlines and their importance (publishing deadlines)
  • Ability (maybe desire) to interact with others through the Internet (your blog, the websites of others)

Want Effective Inbound Marketing on the Cheap?

Learn more…

Download the eBook: The 7 Fundamentals of Being Found Online


Related Posts

Transforming audience to promoters of your brand. Inbound marketing Inbound marketing strategy recognizes small businesses have different goals and that consumers are at different stages of the buying process. The ulti...
How to increase leads to you small business website successfully To succeed online, small businesses need to attract more traffic to their websites, ands generate more leads in order to make more sales. Getting m...
How to build your brand loyalty with a structural reward program Small business marketing people have access to customer data collection and analysis tools that not too long ago were called "big data"! They help pro...
Seeking Funding for Your Startup Starts with Customer Traction and Rev... Another Investor Pitch Event On Wednesday I attended another pitch event. This one was scheduled by Idea to IPO and the entrepreneurs were pitching t...
Link Network: How Does Google Knows a Link Was Paid For or Not? Google Doesn't Like Bought Links, but How do They Know? When you read articles in the various trade publications you see a lot of press about the imp...

Leave A Response

* Denotes Required Field