Elements to consider when creating a call to action button

Creating effective call to action buttons for your small businesses

The main aim of being online for small businesses is to convert visitors to potential customers. A CALL TO ACTION BUTTON is a gateway to convert your visitors into leads.

As such, developing and designing CTAs in a way that increases conversions is essential to Inbound Marketing success.

Calls to Action should be added where needed on your website, social media posts, and YouTube videos (where they’re known as “cards”).

Call-to-actions generally appears as a button or a link urging visitors into taking a particular action. A Call to Action button can be (for example) a big visually obvious button trying to get your audience to sign up to a service or download an eBook.

Notice the CTA button at the end of this post. It’s hard to miss and that is one critical aspect of successful Calls to Action.

When creating a call to action button, there are some key elements that you need to take into consideration. On this post, we try to explain three key elements that have great impact on your call to action in converting leads.

Attention

When creating a call to action, make sure it stands out in a way that it attracts your visitor’s attention. It should be visually obvious and difficult to miss. If your visitors don’t notice it, they’ll never click on it. However, you should not get too carried away to big bold CTAs.

Size

When creating a call to action button, size matters. Its importance to make it lager than buttons or links. This will make your visitors be more attracted to the CTA than the inbound links.

Color

The color of a button has a huge effect on its conversion. Use highly contrasting colours when creating your call to action button significant to the fundamentals on your landing page.

Additionally you’ll read stories of how one company increased conversions by changing from blue buttons to orange buttons while another increased conversions by changing from orange to blue. What matters most is the button really stand out from it’s background.

Call to action Buttons are significant. We’ll teach you to create effective CAT buttons.

And more..

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How important is it to hire content writers for your website To grow an online audience (and generate leads from them) you need to publish content, and fairly often.This takes some combination of both time a...
Why Inbound Marketing is a Core Competency for Finding Quality Leads v... Focus on Core Activities, Outsource the Rest I agree with the conventional wisdom that people working in small businesses need to focus on core activ...
Managing Travel Business Leads from Local SEO Marketing As your local SEO marketing efforts start to attract your audience to your travel business website and starts to convert some of them into leads, you ...
Creating Engaging Website and Email Content for Inbound Marketing Lead... Creating Engaging Content Yes we know, it's important to create engaging content both for your blog posts and your email broadcasts.The "issue" (...
How SEO Fits Into Your Inbound Marketing and Internet Lead Generation ... SEO is a Necessary Prerequisite SEO is an integral part of every Inbound Marketing effort, but when people talk excessively about SEO rather than Inb...

Leave A Response

* Denotes Required Field