Elements to consider when creating a call to action button

Creating effective call to action buttons for your small businesses

The main aim of being online for small businesses is to convert visitors to potential customers. A CALL TO ACTION BUTTON is a gateway to convert your visitors into leads.

As such, developing and designing CTAs in a way that increases conversions is essential to Inbound Marketing success.

Calls to Action should be added where needed on your website, social media posts, and YouTube videos (where they’re known as “cards”).

Call-to-actions generally appears as a button or a link urging visitors into taking a particular action. A Call to Action button can be (for example) a big visually obvious button trying to get your audience to sign up to a service or download an eBook.

Notice the CTA button at the end of this post. It’s hard to miss and that is one critical aspect of successful Calls to Action.

When creating a call to action button, there are some key elements that you need to take into consideration. On this post, we try to explain three key elements that have great impact on your call to action in converting leads.


When creating a call to action, make sure it stands out in a way that it attracts your visitor’s attention. It should be visually obvious and difficult to miss. If your visitors don’t notice it, they’ll never click on it. However, you should not get too carried away to big bold CTAs.


When creating a call to action button, size matters. Its importance to make it lager than buttons or links. This will make your visitors be more attracted to the CTA than the inbound links.


The color of a button has a huge effect on its conversion. Use highly contrasting colours when creating your call to action button significant to the fundamentals on your landing page.

Additionally you’ll read stories of how one company increased conversions by changing from blue buttons to orange buttons while another increased conversions by changing from orange to blue. What matters most is the button really stand out from it’s background.

Call to action Buttons are significant. We’ll teach you to create effective CAT buttons.

And more..

Download the eBook: The 7 Fundamentals of Being Found Online


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