local seo inbound marketing website conversions

Converting Website Visitors into Customers: How to Measure

Your business needs more than just traffic to your website. You need to convert some of those visitors into prospects.

In prior posts I’ve discussed some of the success principals of website conversion:

Tell your visitors what action you want them to take.

Make it obvious and easy on how to take the desired action.

De-clutter the path of them taking the action.

This post discusses the importance of measuring conversion and provides an overview of how to do that.

This article is part of a series of how to use Local SEO Marketing to generate leads for your business. For access to the main post, select the link in the prior sentence.

The primary tool to use is Google Analytics, and the specifics of how to use Google Analytics to measure conversion is beyond the scope of this post, but I will give you the main concepts and use the same language as is used within Google Analytics.

The single most important aspect of measure conversion is you want to measure BOTH how many times the conversion process is started AND how many times the conversion process is completed.

For purposes of having a tangible example, we will assume the conversion process is:

  • At the end of each blog post is a CTA (Call to Action) button that loads a contact us form.

Relative to measuring conversion, it is very important that the Contact Us form have a URL for it AND after the form is submitted a different web page (different URL) is displayed with a Thank You note of some sort (“Thank you for your interest, we will be in touch very soon”, for example).

This is important because within Google Analytics you can define Goals that are Destination Goals. A destination goal is a URL.

So you define the Contact Us form URL as one goal and you define the Thank You for Contacting Us page as a different goal.

Then, within Google Analtyics you can easily see how many times the Contact Us form is loaded AND how many times the Thank You for Contacting Us page is loaded.

The ratio between the two matters and I’m sure you can figure out why.

 

When your travel business needs more traffic, more leads, and more business, you should talk with us. We can help.

SEO Needs Link Building

 

Previous Article / Next Article

Related Posts

What do Professional SEO Services and Social Media Strategies Have in ... Neither One is Top Priority for a Small Business Why Not Professional SEO Services? The economics of professional SEO services are such that package...
Why Hummingbird is so Important to Your Local SEO Marketing Efforts If you pay attention to Google search algorithm updates, you've surely heard of Hummingbird. Although I hate this phrase (because it's so overused), ...
Lowering the Cost of Small Business Organic Traffic Visitors through I... The BIG Problem with Inbound Marketing Inbound Marketing is expensive. For the sake of argument let's say you run a small business of 6 employees,...
Local SEO Marketing | Site Optimization | Use WordPress Your local SEO marketing effort requires paying a lot of attention to a fairly large number of details (somewhere between 50 and 60), all of which are...
What are SEO experts’ top 10 SEO tools for WordPress? Why? As the question is WordPress specific my list is mostly WordPress plugins. 404 to Start This plugin eliminates 404 errors when someone attempts to a...

Leave A Response

* Denotes Required Field