local seo inbound marketing website conversions

Converting Website Visitors into Customers: Removing Distractions

Conversion of website visitors into prospects and customers of your business requires you to follow the basic principals of conversion.

Part 1 is to tell your website visitors what specific action you want them to take.

Part 2 is to ensure how they take that action is obvious and that taking the action is easy.

Part 3, this post, is about de-cluttering the path.

What does it mean to de-clutter the path?

This article is part of a series of how to use Local SEO Marketing to generate leads for your business. For access to the main post, select the link in the prior sentence.

In this post, I’m going to assume a one step conversion for your website, which is the filling out of a Contact Us form of some sort.

The sequence is:

  • There is a CTA (Call to Action) button in every blog post and when it is selected it takes the visitor to a Contact Us form of some sort.

De-cluttering the path means that when the form loads, anything and everything that might distract the web visitor from completing and submitting the Contact Us form should be removed from the screen.

If possible you should remove:’

  • Any and all sidebars
  • The ability to leave a comment
  • The menu at the top of the page

Ideally, there are only two things the web visitors can do at this point and that is complete the form and select Submit, or hit the back button.

The purpose of this is nothing more than to remove distractions which might catch the visitors eye and cause them to do something other than submit the form.

 

When your travel business needs more traffic, more leads, and more business, you should talk with us. We can help.

Download the eBook: The 7 Fundamentals of Being Found Online

 

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