Estimated reading time: 8 minute(s)
Content Marketing Efforts got Writers Block?
Do you find it a challenge to generate fresh content for your blog every day? You’re not alone.
How do other brands and businesses get past this?
Step 1: Understand that Content Marketing is a form of Journalism.
Step 2: Think like a Journalist. Be constantly on the prowl for stories.
That sounds simple, but journalism is not simple. It is however effective.
What does it mean to think like a journalist?
- Be always on the prowl for new stories and story ideas.
- Meet your publishing deadlines.
Your Website is a Publication
Publishing is a discipline we’ve figured out. The business model fell apart with the advent of cheap Internet publishing, but we’ve got the process down.
Think of publications you read on a regular basis. Do they ever run out of stories?
When you are a marketing professional or small business owner and you really get the statement above, that modern marketing is a form of journalism, the question of how to constantly publish new stories and articles becomes different.
Think of the volume of stories published by newspapers like the NY Times, USA Today, or the Wall Street Journal. Think also of niche magazines like Better Homes and Gardens, Popular Electronics, The Economist, Women’s Health, and Vegetarian Living.
As commercial websites (as compared to news websites) serve a niche audience, you’re a magazine, not a newspaper.
How do magazines know what to publish? They create monthly themes and generate stories on those themes.
How do they never run out of stories? They just don’t. Part of their DNA is never running out of things to say.
Practical Ideas for Your Website
Find Inspiration from Popular Culture
Most movies and books have a moral. When one resonates with your core message, use it. Publish an article on how the movie or book teaches a valuable life lesson.
Interview Experts Your Readers Will Enjoy Reading About
Every industry has micro celebrities. Request interviews. However stick with micro celebrities. The big names are too busy and will not respond.
Tutorials are ALWAYS useful, and to Google, useful is very good. Useful is the highest praise Google gives to a webpage.
Carry a Pocket Notebook and Make Notes When You See Things
Just like a real journalist.
Read Industry Journals
When you see someone express an option you either strongly agree with or strongly disagree with, you’ve got something to write about.
Does Your Industry do Some Things Wrong?
Related to the above item, but not the same. Every story needs a Goliath to your David. Who is it? Use it.
Reviews are Always Appreciated
Whether you’re reviewing competitive products or just one. Don’t you appreciate a well written review? So will your readers.
These are Ideas Real Journalists Use
And when you do Content Marketing, you are a real journalist.
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